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Since the program launched in June 2010, Zipcar has expanded to 100 vehicles now parked in convenient locations across the city. But best of all, this program offers affordable and convenient transportation at a time when many people in the city are looking for cost-saving options.” It means fewer vehicles in rush hour traffic. Fewer cars on the streets means less competition for limited parking spaces. Baltimore mayor Stephanie Rawlings-Blake said, “We've shown that by working together, the city and Zipcar can make a positive impact on city life for our residents and businesses. This appears to be a win-win all the way around (unless you earn your living selling cars). More than a third of respondents say they use public transit to get to a Zipcar. Fourteen percent bike more, 21 percent walk more, and 11 percent use public transportation more.The number of Zipsters taking five or more car trips in a month has decreased from 38 percent to 12 percent, and the number of respondents driving fewer than 500 miles per month has increased by more than 17 percent.Seventy-two percent said being a Zipcar member made it less likely they would buy or lease a car in the future, which could result in fewer personally owned vehicles across the city competing for parking spots.Eighteen percent of respondents have sold their vehicles since joining Zipcar, and 46 percent stated that they have avoided buying a car.Let’s see how Zipcar did in fulfilling those promises in their first year in Baltimore. The company also claims that “Zipsters” will own fewer cars, drive less and use public transportation more than they would have otherwise.

This is consistent with the idea of car companies moving away from being manufacturers of cars and trucks to becoming providers of sustainable mobility. Not only does this reduce traffic congestion and parking stress, there is also the avoidance of environmental impacts associated with the manufacture of those additional cars. According to the company website, each Zipcar shared takes at least 15 privately-owned vehicles off the road. Zipcar is intended for the growing class of people who only need a vehicle occasionally and don’t want the hassle, or the expense of owning a car. An RFID card interacts with readers installed in every Zipcar, enabling registered users to unlock their designated vehicle. The rental rate includes insurance and gas and 180 miles of travel per day. The program allows registered members to reserve and rent vehicles by the hour, using an entirely automated process. Zipcar's expansion to Baltimore was part of a plan to reduce parking demand, congestion, and emissions, while offering citizens affordable personal transportation.

Last week, Zipcar, Inc, along with the City of Baltimore and the Parking Authority of Baltimore City celebrated the one-year anniversary of Zipcar’s operations in the city with the release of survey results documenting the program’s impact.